I wanted to protect my new car and was aware of custom cut-out front end...but it was way too expensive to justify...then I saw this Rocker Panel Guard by the same company. After more research, I confirmed that this material is exactly the same as the custom cutout. After some debating and justifying this cost, I finally placed an order. since it's not custom-made, you'll really need to plan before even cutting the material to make sure the placement is just right, especially when dealing with curved area (btw, this was for 2010 Accord). Warning, make sure your cut is slightly longer than you actually need. Better to trim off excess than having it come short of the edge.Once I made the determination of positioning, I went to their web site to look at their video. You HAVE TO LOOK AT IT or you're going to regre it. Basically you'll need two spray bottles, one containing baby shampoo-mix to help slide the film as you're positioning; second one is a rubbing alcohol-water mix to help adhere to the body. This is very important as you'll have to stretch some areas (like around a curved corner) and you want the film to stay in place. Plan to spend several hours to do this especially your first one. Also make sure to squeezee all the water as you position or you'll end up peeling back the film, spray with shampoo-mix to stop sticking all over, then spray with the alcohol-mix to reapply.If I was reviewing this, I would decide not to buy at this point. However, your effort, frustration (and some cursing) will be well worth it after you're done. The film is virtually invisible. Even if know where the edge is, I'd have look for it. It came out so good, I applied it to the front-end of my hood, since that's the most visible paint-chip area that people notice. I also put it on the rear bumper right by the trunk because that's where you'll get your patin scratches (parent, this is a must to keep that area scratch-free).Now, I said previously the film is virtually invisible. However, that only applies to metallic paints. Since I had plenty of film left I put it on the front-edge of my wife's car. Her car is red, not metallic red. After I put it on, the film definitely shows so if you don't want it visible I suggest you don't put it on. As for my wife, she decided to keep it on because although she's had it less than a year the car already has several chips from driving on freeways. Me? I'm still amazed that I have to walk up close to even see the film and will be putting the film on my future cars.Bottom line. If you want to keep from getting those annoying paint chips on your front end of your car and willing to spend several hours of putting this film on, then my recommendation is do it. It will be your best investment you can make to make your car look new longer. If you want the protection without spending effort BUT willing to pay much, much more, then go to Xpel site and they have a list of authorized seller/installers all over the country to do the "dirty" job. Some even have cutting machine to custom cut for perfect-fit pattern on the spot and put it on for you (read big bucks). Me? I'd rather use that money to buy more gadget from Amazon.