Not everyone in Hospitality is in sales, but everyone in Hospitality sells.Professional Sales and Selling for Meetings, Expositions, Events, Conventions & Groups provides a hands-on approach to the world of sales in a hospitality setting with a focus on MEEC events (Meetings, Events, Exhibitions, and Conventions). One of the largest sources of profit for the hospitality industry, MEEC influence is an imperative area of understanding for anyone entering the field, especially in a sales capacity. This practical handbook presents an overview of and teaches readers to capitalize on the MEEC arena, providing an applicable sales experience in addition to vital information. The package features sales scenarios for an immersive learning experience, allowing students to maximize the knowledge and skills they acquire.This publication package includes: a "role-play" workbook of detailed sales scenarios, allowing students to practice sales concepts as they learn them.multiple tools to focus readings, including Summaries, Key Terms, Discussion Questions, and Learning Objectives.large headings and eye-catching tables and graphics for ease of future reference.access to powerful speech-capture software that allows students to upload sales presentations and videos to receive real-time professor feedback